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Purchasing life insurance in your twenties or thirties is not always the first financial concern or priority. Younger adults are often focused on paying student loans, covering rent or mortgage payments, and meeting everyday living expenses. Nevertheless, making life insurance a part of your broader financial plan can make a substantial difference over time. In 2022, a New York Life Wealth Watch survey showed that 53 percent of Generation Z and 47 percent of millennials plan to adjust their investment or financial strategy.
Fast forward to 2025, and newer surveys show that Gen Z and millennials are growing more aware of how critical early financial protection is: life insurance ownership remains low among Gen Z but more than half feel they are missing coverage they need. Many overestimate cost, misunderstanding how affordable life insurance can be when one is young and in good health. Rising inflation, increasing living costs, and uncertain job dynamics are pushing younger generations to seek financial stability sooner rather than later. Guardian’s ‘Money Moves’ report reveals that young adults feel confident in their long‑term financial planning. Meanwhile, savings growth among these generations is outpacing older generations in many surveys this year, showing that when younger adults commit to getting their financial houses in order, the results follow. Five reason why sooner is better.
Why Sooner Is Better
1. Lower Premiums While You Are Healthy
Insurers set rates based largely on your age and health. The younger and healthier you are, the lower your premiums will be. Waiting often means higher cost or health issues that can raise rates or limit options.
2. Preservation of Insurability
If you wait and later encounter health challenges, certain policy types may become harder or more expensive to get. By applying early, you lock in your ability to get coverage.
3. Opportunity to Leverage Long Time Horizons
Younger individuals have decades ahead. Even simple, affordable policies can provide major benefit over time. You get more coverage years for each dollar of premium.
4. Protection Against Uncertainty
In 2025 economic conditions such as rising costs, inflation, and job instability are adding financial stress. Having life insurance in place means that unexpected events such as illness, death, or loss of income do not create outsized burdens for loved ones.
5. Peace of Mind So You Can Focus on Other Goals
Once some of your financial protection is underway such as life insurance, emergency savings, and debt management, you are freer to invest, plan for retirement, build assets, and enjoy life without constant worry.
Putting protection in place early locks in lower rates, preserves your ability to get coverage if health conditions arise later, and gives you many more years of peace of mind. In uncertain times, having one pillar of your financial plan such as life insurance already settled lets you focus more clearly on growth, investment, family goals, or whatever matters most to you.
Sources
- Bankrate 2025 – The changing landscape of life insurance for Gen Z and Millennials
- Guardian Life 2025 – Amid the Great Wealth Transfer
- Investopedia 2025 – Gen Z and Millennials Savings Trends
Descriptions of insurance products and packages are meant to offer general ideas only, are necessarily brief, and are subject to policy provisions, limits, deductibles, exclusions, and conditions that can only be expressed in the policy itself. In the event of a conflict, the terms and conditions of your policy prevail. This information is provided solely as an insurance risk management tool. It is provided with the understanding that we are not providing advice or any other professional services. We shall have no liability to any person or entity with respect to any loss or damages alleged to have been caused, directly or indirectly, by the use of this information.
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